It’s easy to think why it’s important to build your brand awareness. Social media can help this happen because it’s a platform with a ton of people in one place and it gives you the potential to be seen by more and more people. It just makes sense. According to a study by Hootsuite, the number of people on the internet in 2018 was 4.021 billion
Brand awareness on social media
Define brand awareness? The extent to which someone can recall or recognize a brand, the actual reach of the brand you are representing. Mostly, brands with good brand awareness are ones that frequently get brought up in conversation and are big players in the decision-making process. This alone screams the importance of brand awareness.
Is Social Media Really Important?
We’re living in the digital era of social media marketing and every business knows the importance of social media. You might be using marketing agencies, influencers, referrals, or simply putting out good content yourself, social media has proven to be a key factor in creating brand awareness.
This is because social media is a great platform for brands to maintain customer relationships, while also having the opportunity to be found by new leads. In fact, a lot of people learn about new brands because it was mentioned by a friend on social media.
Few ways social media can supercharge your brand awareness
Social sharing : Online sharing as repost or downloads happens on these platforms. And social sharing can be quite impactful for a brand as it exposes your brand to a lot of people. By creating something shareworthy, a brand can extend their reach.
Enables engagement : Social media sites like Facebook, Instagram are a playground for engaging with one another. This lends it to be a great place for you to engage with customers at every stage of their journey with you. Whether they are potential leads, current customers, or people you are trying to get back. You have multiple ways to engage. Be it through conversation, a retargeting, ads, etc.
Promotes content : By sharing content, you are also making it easier for people to see it, find it, and share it. Meaning you have the potential to build brand awareness by sharing your owned content.
Why Is Brand Awareness Important?
· Increases Fosters Trust, You Create a Perception, It Creates A Network of an audience that trust you, Creates Association and Builds Brand Equity
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